Whilst in Prague, I visited a wide variety of interesting places and attractions with the most eccentric being the city’s very own Sex Machine Museum. The museum stood out to me, not just because of its taboo subject matter but the clear disjoint between the extremely unique visiting experience and the branding. This sparked my interest in the institution and I set out to create a new visual system for the museum - one that was visually interesting, modern and still faithful to the core visiting experience.
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